Quick Summary

• Then: Email attachments named “Final_v9.xlsx”.

• Now: Cloud BI, governed semantic models, live drill-downs.

• Next: Natural-language Q&A; predictive & prescriptive insights.

• Why it matters: BI isn’t charts; it’s confidence.

Story Narrative

The first revolution in BI was visual. The second was semantic—capturing definitions in the model so charts agreed. The third is conversational: ask a question in plain English, get a governed answer, with lineage.

We implement BI as an ecosystem: ingestion, quality gates, a semantic layer that encodes standards (gross margin, churn, CAC), and a user experience that rewards curiosity—tooltips, contextual drill, scenario toggles. Leaders stop arguing formats and start exploring what-if. The shift from “What happened?” to “What should we do?” is where data turns into direction.